A lot has changed in the world since the above ad was printed, and thank goodness for that! As a feminist, it does my heart so much good to see women becoming more appreciated and powerful over their own destinies.
On that note, Justin Dowd, General Manager for RRSA, sent me a text a few days ago, saying he was in a GAF training class, and did I know that 78% of home improvement decisions were made by women? Well, of course that didn’t surprise me! 🙂
However, it did get me to thinking that it was a great time to talk to roofing salesmen about selling to women. Since GAF has a great nod of approval from women already, after being awarded The 2016 Women’s Choice Award, RRSA salesmen proudly representing GAF products already have a leg up on the competition.
Here is an excerpt from the article about the award:
“GAF, North America’s largest roofing manufacturer, is honored to have earned the 2016 Women’s Choice Award® based on extraordinary recommendations from their female customers in a customer satisfaction survey conducted by WomenCertified Inc. using the company’s customer database.
For a fourth consecutive year, GAF received this award based on excellent survey scores, including the vast majority of customers rating the experience and overall quality of GAF as ‘extremely satisfied”. In fact, 100 percent of the female customers polled said they would definitely recommend GAF to their family and friends.
“The Women’s Choice Award’s mission is to identify which brands are most recommended by women,” said Delia Passi, CEO and founder. “By carrying the Women’s Choice Award seal, brands like GAF signify their commitment to empower women to make smart buying choices. GAF truly takes ownership of their customer experience which is why they are a leader in the industry,” said Passi.”
To help you in your quest to sell roofing to women, read this article from the GAF blog.
Also, check out this article from Nielsen studies, U.S. Women Control the Purse Strings.
And for my own two cents, as a woman, you better be well groomed, well dressed, and NICE!
Here is another article about how women make the decisions when it comes to roofing their homes. This article comes from NewsUSA. http://www.newsusa.com/articles/article/its-official-women-are-the-decision-makers-even-when-it-comes-to-roofs Here is a portion of the article: Females, according to She-Conomy, now make "the majority of home renovation decisions." (Relax, guys. They're still even less likely than…
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