If you have a product or service one of the most important investments you will ever make is hiring someone to handle your public relations. PR, especially in the age of technology, is a crucial element of your success. Public relations is an umbrella term which includes any form of communication about your product and service that is designed to get your business seen and heard. A good PR campaign will have your customers talking about your product or service, building your brand one conversation at a time since word of mouth is still the best PR there is.
For proof of the need for PR, let’s turn to a few experts as they weigh in with their opinion. First off we have The Fashion Darling. This article titled 10 Reasons Why Public Relations Are Important, is an excellent read for those of you considering a good PR campaign. Below we have listed the first three reasons public relations are important from that article:
- To raise awareness. People trust established brands. One way to make your business known and compete with established brands is to send out your message by a third party such as a popular magazine in your industry, a high-traffic website, a respected influencer or social media superstar.
- Build credibility. Unlike advertising, a magazine mention of your product or a product review is not a direct sell so it comes out as a recommendation from a person that could be an authority in your niche like a celebrity beauty blogger with thousands of followers.
- Tailors information. Every business has its unique brand message. People adore brands that have a compelling or relatable story so make sure that you carry yours wholeheartedly at every function you go to because it is what makes people remember you.
The second resource we will turn to that explains well why PR is important comes from Entrepreneur.com. The article is titled Why You Need PR. Below is the first Q & A from that article:
Q: Why are public relations important for my company?
A: According to Public Relations News, “Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.”
If you are now convinced of the importance of PR for your product or service, Real Career US would like to direct you to a very successful public relations firm Behrman PR. Nancy at Behrman is famous for creating wildly successful PR campaigns. She specializes in beauty, lifestyle and consumer health products and services, but the firm can handle PR for any type of company. Your PR campaign will be custom made to fit your particular product or service and your budget. Follow the above link to learn more about Nancy and Berhman PR. You owe it to yourself and your company to have the best PR available.