Roofing Sales Training-How Do I Know If There’s Damage?

Today I would like to share this great article from Mike Coday. It is especially written for new roofing salesmen, so if you are one of our new RRSA team members, pay close attention, and learn a lot.

Here is the first part of the article:

The question Ricardo recently asked comes up often when training new roofing salespeople to work older storm damage…

Hello Mike.
My question for you is this…

I just started with a very good roofing company. I’d like to know what I should look for on a roof before I knock the door.

In other words, how do I know that I’m not knocking on a door that doesn’t need a roof; especially in an area that hasn’t been hit by a storm recently?


First of all, great question Ricardo.

Thank you for taking the time to ask. I always like getting questions from roofing salespeople… old and new alike. You can contact me here if you have a question you would like to ask me.

Waste of Time?
Obviously, nobody wants to waste their time working a claim that is never going to get paid. It would be nice if all the storm damaged roofs that qualified for replacement would just glow a bright neon green as you walked up and down the street, but that’s never going to happen.

So, we’ll have to figure this out another way…

Disclaimer: No method is foolproof because there are just too many unknown variables due to the subjective nature of an insurance adjuster’s professional opinion.

You Never Know
If you were the final judge and jury on what roofs would get replaced, this entire thing would be too easy.

But it is not up to you. It is all up to the insurance company.

You are going to have roofs where you sincerely believe they should be replaced only to have the insurance company deny the claim.

On the other hand, you’ll also have roofs get replaced that will really surprise you. If you’ve been in this business more than a few months, you’ve had a few surprises both ways.

What this should tell you is that you need to widen your tolerance for where you will and where you will not work.

It is impossible to narrow things down to only working the roofs that you are 100% Absolutely Positively Guaranteed to get replaced.

Even after a major hail storm you can’t get those kinds of odds…

Read the full article here.

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